It is very hard to create a market unless you have dozens if not hundreds of millions of dollars to pay to people to expose your product, idea or hype to hundreds of millions of people in a way they start to behave like if what they are seeing or reading is true.
For example, back in 2005, according to Google Insights, the keyword Law of Attraction had a popularity of just 5. A year later in 2006 it had a popularity of 7. In 2007, a few months after the release of the movie and the book it had a popularity of 100. Now, 6 years after, it still has a popularity of 50, 10x more than before The Secret.
This secret thing created a new market for all the smart marketers to make people believe that the ultimate secret in life is to think prosperity that prosperity will automatically come into their lives.
Well, it has been 6 years since people started to use the Law of Attraction in a massive way and they are even broker than they were before, the unemployment rate is at an all time high, even higher than in 2006 and there is also more cancer cases than in 2006.
Can you see how a well marketed fraud can generate millions and create a new hungry high demand market for instant success, health and wealth?
By looking at this example you can see that if you use extreme rare lucky out of the ordinary examples, you can make people believe that they can mimic these rare examples and cure cancer and attract money... I wonder who is going to give or pay that attracted wealth.
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