Let's start with what is article marketing. Article marketing is the science of writing articles to promote something. It can be an idea, a product or a service, or a website, or blog, anything. Article marketing is the most trusted and most effective marketing tool on the internet, it is most cost effective than pay per click however it requires the most effort from your part if you are going to write the articles yourself.
Article marketing is better than pay per click because you can attract traffic without financial expenses using a famous article directory like Ezine articles. To start
writing for Ezine Articles you should have a writing plan. Don't expect to write random articles in order to have a serious effective campaign, instead focus on just one topic and be the expert on that topic. Follow Sean R Mize example and write 20.000+ articles for Ezine articles. This man makes 6 figures a year just with article marketing because he already attracted more than 2 million page views to his articles, just imagine how many books he already sold.To be successful with article marketing focus on the intersection between quality and quantity, the ideal is to have the best of both worlds. Start slowly, master your writing speed and technique, see what keywords have the most traffic and the least competition and focus on make the user click on your URL to make the sale.
Article marketing takes years to master and several months to make it fully effective. If you want fast results try pay per click, but if you want long term free traffic and results, then article marketing is for you.